General Securities Sales Supervisor (Series 10) Practice Exam 2025 - Free Series 10 Practice Questions and Study Guide

When a customer enters a buy order for stock at a price below the market offer, the market maker must update its quote to reflect the new demand. This is essential because the market maker’s role is to provide liquidity and facilitate trading. By updating the quote, the market maker acknowledges the new interest in the stock at the specified price, which can influence future pricing and trading strategies.

This action shows that there is demand for the stock at a lower price, and other market participants might adjust their pricing strategies based on this new information. It keeps the market transparent and allows for an accurate representation of the buy and sell interests at various price points.

Fulfilling the order immediately, notifying the customer, or increasing the stock price would not align with the market maker's obligations or the dynamics of market orders and pricing mechanisms. Instead, the function of updating quotes allows the market maker to adapt to market conditions intelligently.